Facebook confirmed at its F8 Developer Conference that it’s launching a test that will hide Like counts on photos and videos on Instagram.
Starting next week, Instagram users in Canada will no longer see the total number of likes on photos and videos in their feeds.
“We want your followers to focus on what you share, not how many likes your posts get,” Instagram states in a message to users in the test. Instagram also added that this only applies to viewing other people’s posts. Users will still be able to see the total number of likes on their content.
The new feature hasn’t been implemented in the Philippines yet. Whether it succeeds or not will depend on how testers will respond to this new feature.